fan engagement

we know what it takes to build an engaged community

That's why we built a platform with a full suite of tools that allows student-athletes to be at their best. It's our goal to provide every student-athlete with the technology they need to maximize their name, image, and likeness.

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Core Values

Our core values define who we are, what we do and how we do it.
Our core values are rooted in a deep belief that the concept of “team” brings out the best in each of us.

Do the right thing

Be gritty & try your best

Show people you care


YOKE provides a custom software solution enabling student-athletes to work as a team to maximize their name, image, and likeness earnings and accelerate their brand.

Founded in 2020 by Mick Assaf, Bailey O’Sullivan, and Nic Weishar, YOKE provides college athletes with technology that allows them to be entrepreneurs and business leaders.

Mick and Nic’s experience with Notre Dame Football taught them that individuals are more valuable as part of a TEAM. Our software solution helps student-athletes maximize their own potential by leveraging the power of teamwork. At YOKE, we strive to do whatever it takes to empower student-athletes.


Mick Assaf

Co-Founder & CEO

Nic Weishar

Co-Founder & CFO

Bailey O’Sullivan

Co-Founder & President

Richard Zheng



Come join us on our mission to develop technology that enables athletes to achieve more.

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